Don’t run your small business like a big business. 

Small business are the backbone of this nation. You share personal stories. You educate on best product practices. You introduce your passion about a niche you love so much. You are a storyteller. Sometimes when you wear so many hats in the company, you forget you’re a master communicator & teacher.

Big companies envy what you do naturally. Connection. Your biggest advertisers are your favorite and loyal customers. “I just wish more people knew about us and why our business is what they’ve been looking for.”

What would it look like if you added testimonials videos from clients, a tour video of your shop showcasing everything you offer, or an educational video teaching your clients about the products they are buying. Information is power.

Create shareable content to the places where your customers and soon-to-be new customers live. Go online. What kind of video would spark buzz today?

Case Study

California Customs - Elk Grove, CA

Request: “I need a video, but I have no idea what to make.”

Cal Customs approached me with this challenge. A baseline question I ask, “What is the one thing you have to explain over and over?” Start with frustration and repetitiveness. Now shift this to education. In this moment a sea of ideas on videos opened up.

Now take your top priority, your top educational topic, welcome to your first video. For Cal Customs the problem was: Our customers new and old do not seem to understand everything we do under one roof from sale, parts, to maintenance. They also mentioned how well versed and approachable their staff was.

Our solution: In a two minute video, we take a tour of the property, having the heads of each department break down their field of expertise. A one-day shoot for a video that has a shelf life to outlast their inventory.

"OMG OMG I am in love and so excited!!! I can’t stop smiling!!! You guys rock!!!! Soooo excited!!"

— Karrin Blevins, Owner, Rock Solid Fitness